Nā Kauka Pharma Marketer e Huli ai i nā Kauka

I ka poʻe e kākau i nā hōʻailona, ​​nā kauka lapaʻau nui loa i nāʻoihana kūʻai. ʻO nā kānāwai o ke aupuni e kau nei i ka mea koʻikoʻi i ka hōʻikeʻana a me nāʻoihana hoʻomalu i ka hoʻoponopono ponoʻana, e like me ka PhRMA Code e pili ana i nā pilina e pili ana i nā Hauka Ola, makemake e hoʻololi i nā hua kūʻai o kaʻoihana kūʻai mea kūʻai i nā kauka. Akāʻaʻole kēlā mau mea wale nō. ʻO ka mālama ponoʻana i ka hanaʻenehana Pūnaewele no kaʻike a me ka launa pūʻana,ʻo ia hoʻi ka hoʻoikaikaʻana i nā hui kālai'āina e hōʻano hou i kā lākou mau kālepa kūʻai.

Kākau Kūkākūkā

Hoʻokumu nā kauka i nā mea lāʻau lapaʻau kūponoʻole a ua makemake e hālāwai me nāʻelele kūʻai no ka loaʻaʻana iā lākou keʻole kā lākou pūnaewele e kālepa i nā hanana free. Loaʻa kaʻoihana i nā hōʻailona i ka meaʻoihana kūʻaiʻoi akuʻoi aku kaʻoihana aʻoi aku i ka hāʻawiʻana i nā piliona makahiki i ka hāʻawiʻana i nā hōʻailona lāʻau liʻiliʻi.

ʻO nā mea hōʻole o ka hana e'ōlelo i nā lāʻau lapaʻau i nā kauka lapaʻau e kau i nā hōʻailona hou,ʻoihanaʻoihanaʻoi aku ke kiʻekiʻe ma ka loaʻaʻana o nā lāʻau laikini a iʻole nā ​​hua liʻiliʻi loa. "I ka manawa i hoʻomakaʻia ai ka hoʻolālāʻana, hiki paha i nā maʻi a me ko lākou mau mea uku ke hoʻomau i ka uku no nā mea hou hou," e like me ka noiʻi a ka Pew Charitable Trust Prescription Project.

ʻO kaʻikeʻana i nā mea e like me kaʻai, nā hoʻolimalima hele, nā puke, a me nā uku pānaʻi he mea hana maʻalahi maʻamau i loko o ke ahi kaumaha. Ua pāpā kekahi mau kāpena o ka moku'āina i nā makana a pau i nā kauka lapaau, hiki ke hoʻololi i nā mea kūʻai e makemake ana e hoʻolako i kekahi mea e like me ke ice cream i ka hoʻonāʻau lapaʻau.

ʻO kēia kiʻi e hōʻike pono ana i ka paʻakikī o ia mea, a pono eʻike nā mākaʻi kūʻai i nā kānāwai a me nā rula o kēlā me kēia moku'āina.

Hoʻokumu pinepine ka luna hoʻolale o kaʻoihana olakino i ka pilina pili me nā alakaʻi manaʻo nui a iʻole nā ​​"alakaʻi alakaʻi" e hoʻoikaika i nā kauka lapaʻau ma o ko lākou kūlanaʻoihana.

Nā Hoʻopilikia Kūlohelohe

ʻO nā kauka i waena o nā mea mua loa o nā mea i hoʻokomo i kaʻenehana loea , hoʻomaka me nā beepers a me nā paʻi, a me nā PDA, nā poʻe kelepona, nā papa pāʻani a me nā mea hana'ē aʻe e hana i nā palapala hoʻomalu a me nā mea e pono ai.

Me nā kauka lapaʻau i mare muaʻia i ko lākou mauʻili loea, makemakeʻia nā polokalamu no ka iPad a me ka Smartphone kahi niche maʻamau no nāʻoihana lāʻau. "ʻO kaʻoihana olakino kaʻoihana loea a hāʻawi iā ia iho i kēia mau lako," wahi a Bruce Carlson, ka mea hoʻopuka o Kalorama Information, he kamupene noiʻi makaikai.

Ua hoʻolakoʻia ka $ 8.2 piliona ma loko o nā pūnaewele mālama honua a me nā noi like i 2009, e like me Kalorama. Pūnaewele like Facebook, LinkedIn a me Twitter, a he mau haneli o nā wahi niche liʻiliʻi e hiki ai i nā kauka ke hoʻonohonoho i nā kaiaulu pūnaewele no ka pilina.

Uaʻikeʻia nāʻano pilikino laulā (PI), i hoʻokumuʻia ma Marlborough, Mass., Nā kuleana i loaʻa iā "ka pūnaeweleʻoi aku o kaʻoihana olakino ma ka pūnaewele a me ka loiloi i loko oʻAmelika Huipūʻia, a loaʻa i nā kauka lapaʻauʻoihanaʻoihana iʻoi aku ma kahi o 875,000. " Ke mālama neiʻo PI i kona poʻe kālepa kūʻai ma o ka hoʻomohalaʻana i nā pūnaewele pūnaewele a me nā kumuwaiwai pūnaewele no nāʻoihana ola kino.

ʻO Sermo, kahi hui kaiaulu MD-hoʻokahi wale nō, koi i nā kuleana he 115,000, aiʻole 20% o nā kauka a pau. ʻO Daniel Palestinist, MD, ka mea nāna i hoʻokumu i ka pūnaewele a me ka luna nui, i'ōlelo aku 10 o nā huiʻoihana 12 iʻoi aku ka waiwai o nā poʻe loeaʻo "Serie". Hiki i nā hui kākoʻo ke hahai i nā kūkākūkā e like me kā lākou mau pane i nāʻano likeʻole o ke kānāwai o ka hoʻoponopono olakino, hoʻoikaika i ko lākou laikini a komo pū me nā lālā lapaʻau, e like me Sermo.

Manaʻo kahi mākaʻikaʻiʻo Richard Meyerʻo ka hana a ka mea kūʻai kūʻai maʻamau eʻimi mau ana i ka manawa a me nā kauka e "nāwaliwali." ʻO Meyer a me nā mea'ē aʻe o nāʻoihanaʻoihana e'ōlelo ana i ka lāʻau pono e hōʻano hou i kā lākou mau hana kālepa a lawe mai i nā "lapaʻau kūikawā" i nā limahana e komo i nā kauka laulā.

Hiki i kēia poʻeʻike kelepona ke hāʻawi i nā lawelawe i hōʻonuiʻia e kōkua i nā kauka e kiʻi i kaʻike clutter ma ke kākoʻoʻana i nā loulou me nā luna hoʻomalu , nā puke palapala, a me nā alakaʻi manaʻo.